News

The Biggest AI Myths Holding Fitness Businesses Back

by Exerp

Artificial intelligence has quickly become one of the most talked-about topics in the fitness industry. From member engagement and retention to forecasting and automation, AI promises a lot — but the myths around it are holding many businesses back.

Visibility matters: Reporting for effective strategic decision-making

by Ollie Flegg

Learn how multi-site fitness operators use reporting, dashboards, and business insights to drive growth and improve performance.

5 ways to grow your fitness business – what's working now

by James Barter

Looking to grow your fitness business? Explore 5 practical strategies to boost revenue, retention, and member value.

Turn AI Readiness Into Action

by Mehdi Benjelloun

Understanding your AI-readiness is only the first step. The real value comes from knowing what to do next. This practical AI-Readiness Action Plan helps fitness operators move from assessment to action.

What 180+ Fitness And Leisure Operators Told Us About Growth At Scale

by Joanna Ashton

78% of UK gym operators report strong or moderate growth

by James Barter

Benchmark your growth plans against over 100 gym operators from across the UK. Plus, find out what's really limiting expansion.

5 priorities shaping gym businesses right now

by James Barter

From AI adoption to the rise of women's fitness, explore the 5 priorities every gym operator should be across.

New Era Of Legend: Same Trusted Partner, Re-engineered Platform

by Legend Team

Legend has been re-engineered into a cloud-native leisure management platform. Same trusted partner, ready for what’s next.

What Elevate 2026 Told Us About The Future Of Leisure

by Charlotte Hitchcock

How to introduce tech that your gym team will love using

by James Barter

Your guide to introducing new tech to your team in a way that’s simple, effective, and embraced by all.

Setting the right expectations for new tech

by James Barter

Learn how to set realistic expectations, avoid common pitfalls, and make sure your tech delivers real business value.

Xplor Technologies and Clubessential Holdings Launch Unified Global Company Under Xplor Brand

by Emily Lahey

Company debuts new brand, expanded global scale, new leadership team, and step change investment in AI.

A New Era for Fitness Technology: Xplor Unifies Global Fitness Portfolio

by Emily Lahey

Alignment of Xplor Fitness & Leisure creates one of the industry's most comprehensive global technology platforms.